The Cheez-It, a crispy, cheesy snack that’s been beloved by generations of Americans, has become an iconic part of the American snacking landscape. But who invented this delicious treat?
The history of the Cheez-It dates back to 1921 when a man named Green & Green Company was founded in Dayton, Ohio. It was during this time that a company called Loose-Wiles Biscuit Company originally developed and released their own snack food product line known as Sunshine Biscuits.
According to popular belief, the development of Cheez-Its began around 1926 at what is now known as Keebler Cookies in Philadelphia. In those times biscuit or cracker manufacturers often experienced difficulties with excess dough scraps and they were disposed as waste.
Struggling with similar issues themselves, The Green & Green Company hired one Wally Amos (now famous for his “Famous” cookies) as he was incredibly interested with cookie manufacture but more specifically solving these particular problems.
At Wallace’s suggestion old unused breadstick machines could be utilized to roll out cheese-flavoured dough into thin layers which could then be baked thereby utilizing surplus stock usefully whilst also creating something different from other products on market.
Over the next couple years Loose-Wiles Biscuit introduced many new snacks including Hydrox candy wafers and Uh-Ohs! sandwich cookies but it wasn’t until1930 before they launched their “Cheese Cracks” latest invention later renamed Cheese Nips; little did everyone know how successful this would turn out to become!
In saying all that however there are accounts stating Keebler never actually invented Cheez Its rather they simply acquired the recipe through purchasing Sunshine Bisucits after it went bankrupt post Great Depression — However no-one can confirm either representation without official paperwork.
Despite conflicting reports though Credit should always go where credit is due . . .
So wherever you land on Keebler’s involvement we still have to acknowledge the fact that they helped establish one of America’s longest-lasting snack brands, with its cheesy zing and satisfying crunch.
Nonetheless gradually over time Cheez-Its soon began gaining popularity which would not have been possible without some smart marketing from Loose-Wiles Biscuit. By holding an advertising contest in major cities across the United States promoting these irresistible snacks as “the world’s most famous crackers” generating significant demand for kraft’s delicacy little square style biscuits.
And so today, amid other cracker disasters and changes in company ownership through Sunsine Biscuits now acquired by Kelloggs this long-standing favourite still graces supermarket shelves across America and remians a savoury necessity for many belevers.
The Cheez-It is an iconic snack that has been beloved by generations of Americans. With its crispy, cheesy flavour and satisfying crunch, it has become a staple in pantries across the country. But who exactly invented this delicious treat?
Some believe that the origin of the Cheez-It dates back to 1926 when Keebler Cookies developed a cheese-flavoured dough using old breadstick machines. However, others attribute the creation of this popular snack to Wally Amos while he was working at Green & Green Company in Dayton, Ohio.
At the time, biscuit and cracker manufacturers often experienced difficulties with excess dough scraps that were typically disposed of as waste. At Wallace’s insistence, old unused breadstick machines were utilised to roll out cheese-flavoured dough into thin layers which could then be baked into what would eventually become known as Cheez-Its.
Initially called “Cheese Cracks,” these snacks were later renamed Cheese Nips until they became what we now know and love: Cheez-Its.
Regardless of their origins though, one thing is clear – Loose-Wiles Biscuit (now owned by Kellogg’s) heavily marketed these irresistible snacks as “the world’s most famous crackers” which helped them gain widespread popularity across America.
Through savvy marketing techniques such as holding advertising contests in major cities across the United States promoting their new invention as a must-have savory snack generating significant demand for kraft’s little square style biscuits
Over time, despite changes in company ownership from Sunshine Biscuits to Kelloggs acquiring control over today’s manufacturing operations; this long-standing favourite still graces supermarket shelves across America remaining just one example underscoring how much people have come to adore this savoury necessity!