Snickers is a popular candy bar that has been enjoyed by people around the world since it was first introduced more than 90 years ago. This treat is known for its creamy nougat center, caramel layer, and peanuts wrapped in milk chocolate.

But who invented Snickers? The story of the creation of this iconic snack involves candy making traditions from different countries and an inventor with an entrepreneurial spirit.

The Beginning: Frank Mars

The Beginning: Frank Mars

To understand the invention of Snickers, we need to go back to the early 1900s when Frank C. Mars founded his own candy company in Tacoma, Washington. Mars grew up on a farm where he learned how to make caramel and other treats from his mother. He later spent time in England studying traditional British sweets before returning to start his own business.

Mars’ early products included molasses chews and peanut butter candies sold under various names such as Mar-O-Bar and Mil-Mil candy bars. But it wasn’t until he moved his company to Minneapolis, Minnesota in 1920 that he would create what would eventually become Snickers.

The Invention: The Marathon Bar

The Invention: The Marathon Bar

In 1930, Frank Mars created a new candy bar called the Marathon Bar (named after a famous long-distance running race). The bar featured a thick layer of chocolate covering chewy caramel along with lots of nuts inside – similar ingredients found in today’s Snickers bars.

The Marathon Bar quickly became popular among American consumers due to its great taste and satisfying texture but was discontinued during WWII because wartime rationing made many ingredients difficult or impossible to obtain for commercial purposes.

Post War Innovation: Post-world war II was all about rebuilding economies & uplifting morale which also gave rise to innovation and experimentation across industries-the confectionery industry being no exception

This led Forrest E. Mars Sr., Son Of Frank mars into ideation mode ,he ran through countless iterations & finally arrived at turning “Marathon” into “Snickers”- a tribute to Mars’ favorite horse he kept on his farm.

The name change was only one aspect of the Snickers reinvention. The new candy bar also featured a softer, nougat center that replaced the chewy caramel filling found in Marathon bars. This made the Snickers more enjoyable and easier to chew.

Success Story: Building A Legacy

From then on, Snickers became an instant success story. According to Mars Company archives, 1930s advertisements claimed that Snickers boasted “a meal in every package.” Instead of just satisfying hunger, now consumers got something more convenient for fulfilling sugar cravings too!

Fast-forward decades later & snickers has become such an iconic candy today that it is considered as part of pop culture across media- whether it be movies (film credits) or daily conversations around the world.

As per industry statistics at present , snicker’s global sales can be traced back of being almost close to $2 billion annually with headquarters located at McLean, Virginia USA & its widely sold across outlets globally.

In conclusion, we should not forget how innovation worked in the favour of people like Frank and Forrest who had their minds focussed over good food quickly served instead accessibly available meals etc .Many generations have enjoyed this sweet snack since its inception years ago because sometimes mundane days need something to brighten them up & what’s better than a taste bud tingling chocolate bar!
Snickers is a candy bar that has captured the hearts of people around the world for more than 90 years. It was invented by Frank Mars, who founded his own candy company in Tacoma, Washington in the early 1900s.

Mars grew up on a farm where he learned how to make caramel and other sweets from his mother. He later studied traditional British sweets in England before returning to start his own business. His early products included molasses chews and peanut butter candies sold under various names such as Mar-O-Bar and Mil-Mil candy bars.

However, it wasn’t until Mars moved his company to Minneapolis, Minnesota in 1920 that he created what would eventually become Snickers. In 1930, he released a new candy bar called the Marathon Bar which quickly became popular among American consumers due to its great taste and satisfying texture.

During World War II, many ingredients used to manufacture commercial confectionaries were difficult or impossible to obtain because of wartime rationing restrictions; hence marathon bar had shortages & insufficient access causing discontinuation during these times .

Post WWII-era meant progress towards rebuilding economies & uplifting morale ,during this time Forrest E.Mars Sr (Son Of Frank mars) took over ideation responsibility with “Marathon” into “Snickers”- named after mars’ favourite horse back at home .Snicker’s branding changes wouldn’t just be limited defying name change alone but major recipe tweaks aimed assisting better customer experience through reinvented nougat centre replacing chewy ones found in original Marathon bars helping snickers embody an enjoyable treat for customers instead of only being filling

The brand building game plan worked wonders – According to Mars Company archives from back then showcased & still supported till currently too And now , highlighting success encompassed across decades since inception : Snickers touted itself as “a meal in every package.”

Fast forward few years today we can see Snickers evolved into such an iconic & ubiquitous confectionary that it is part of pop culture around the world,as per industry statistics Snicker’s estimated annual sales lay in tune to $2 billion globally;with headquarters stationed at McLean, Virginia.

All said and done, we shouldn’t take light the innovation paths led by creators who wished for convenience & speediness when availability to proper food options were a struggle or simply put sometimes mundane days just need something sweet . Hence since its early beginnings till today many generations have enjoyed this sweet snack loved today!