Reese’s, the iconic American chocolate brand that is loved by all age groups across America, has an interesting history behind it. The classic combination of milk chocolate and peanut butter is simply irresistible and has become an integral part of American culinary culture. But who invented Reese’s?
The inventor of Reese’s was a man named Harry Burnett (H.B.) Reese. H.B. Reese was born in Frosty Hill, Pennsylvania, on May 24th, 1879.
Before he started his own candy business in the late 1920s, H.B. Reese worked as a dairy farmer for many years and had several other jobs that didn’t quite work out.
It wasn’t until he started working at Hershey Chocolate Company (then known as Hershey Chocolate Corporation) that his true passion for candy-making began to emerge.
While working at Hershey’s plant in Hershey Pennsylvania where they manufactured Kisses and other types of chocolates products using fresh milk from local Jersey cows – memorable ads boasted “with flavor sealed IN”.
In fact Kisses became so popular that between 1918 and 1931 KISS never stopped running ads.
During this time period he learned everything there was to know about making chocolate candies – including how to make milk chocolate enrobed with peanuts or peanut chunks. It was then that he decided to start his own company focusing exclusively on creating just such a product — which would be both affordable as well delicious.
It took him four long years of trial-and-error before finally coming up with the perfect recipe consisting of freshly roasted peanuts mixed into creamy smooth “diffused” real Milk Chocolate using cocoa solids aim specific composition creating what we now know today: The Original Peanut Butter Cups!
And thus REESE’S® Peanut Butter Cups were born!
But why did Mr.Reese choose to go solo?
At this point Harry realized how big success might come if only they manage properly branch out on their own.
Despite being surrounded by a well known and successful company like Hershey, Reese felt that he could do something different enough to separate himself from the many others making similar confectionaries.
Reese believed there was a significant market for high-quality candy at affordable prices. He wanted everyone to be able to enjoy delicious sweets without breaking the bank!
Sometime in late 1927-28 H.B. Reese finally decided it was time to take action build his business empire dream!
However, it wasn’t easy starting up new candy enterprise as capital required much needed investment and expertise in every aspect from Marketing & Advertising by Print/Radio/TV commercials as well as production supplies sourcing network connections building relationships with new distributors who are familiar with vending machines installments strategies pushing sales while gaining mass media coverage for increased awareness nationwide!
What seemed impossible before now become possible – because of one man’s unwavering dream driven focus coupled unrelenting effort uniquely dedicated commitment.
By early 1930s Reese’s business had started getting traction catering customers across America which quickly became very popular due undeniable quality taste appeal great pricing points that anyone could afford satisfying sweet cravings year after year.
Today amidst fierce competition REESE’S Peanut Butter Cups have consistently remained one of America’s most beloved candies; undefeated champion success story still ongoing triumphantly strong easily demonstrating how even one solitary individual can achieve phenomenal growth throughout his lifetime through sheer tenacity pursuing goals not matter what obstacles may try hinder progress powering forth ever-forward regardless until reaching heights otherwise thought impossible achievable giving much hope inspiration others around world likewise looking follow footsteps despite often insurmountable odds attainment any given challenge goal set mind theirs just within reach if they’re willing give every ounce themselves fully committed determination see true fruition manifested!
Reese’s, the iconic American chocolate brand, has a fascinating history behind it. The classic combination of milk chocolate and peanut butter is simply irresistible and has become an integral part of American culinary culture. But who invented Reese’s?
The inventor of Reese’s was Harry Burnett (H.B.) Reese. H.B. Reese was born in Frosty Hill, Pennsylvania, on May 24th, 1879.
Before he started his own candy business in the late 1920s, H.B. Reese worked as a dairy farmer for many years and had several other jobs that didn’t quite work out.
It wasn’t until he started working at Hershey Chocolate Company (then known as Hershey Chocolate Corporation) that his passion for candy-making began to emerge.
While working at Hershey’s plant in Hershey Pennsylvania where they manufactured Kisses and other types of chocolates products using fresh milk from local Jersey cows – memorable ads boasted “with flavor sealed IN”.
In fact Kisses became so popular that between 1918 and 1931 KISS never stopped running ads.
During this time period he learned everything there was to know about making chocolate candies – including how to make milk chocolate enrobed with peanuts or peanut chunks. It was then that he decided to start his own company focusing exclusively on creating just such a product — which would be both affordable as well delicious.
It took him four long years of trial-and-error before finally coming up with the perfect recipe consisting of freshly roasted peanuts mixed into creamy smooth “diffused” real Milk Chocolate using cocoa solids aim specific composition creating what we now know today: The Original Peanut Butter Cups!
And thus REESE’S® Peanut Butter Cups were born!
But why did Mr.Reese choose to leave Hershey?
At this point Harry realized how big success might come if only they manage properly branch out on their own.
Despite being surrounded by a well-known company like Hershey, Reese felt that he could do something different enough to separate himself from the many others making similar confectionaries.
Reese believed that there was a significant market for high-quality candy at affordable prices. He wanted everyone to be able to enjoy delicious sweets without breaking the bank!
Sometime in late 1927-28 H.B. Reese finally decided it was time to take action and build his business empire dream!
However, starting up a new candy enterprise wasn’t easy; capital required much-needed investment and expertise in every aspect, from marketing & advertising by print/radio/TV commercials as well as production supplies sourcing network connections building relationships with new distributors who are familiar with vending machines installments strategies pushing sales while gaining mass media coverage for increased awareness nationwide!
What seemed impossible before now became possible because of one man’s unwavering dream-driven focus coupled unremitting effort uniquely dedicated commitment.
By the early 1930s, Reese’s business had started getting traction catering customers across America which quickly became very popular due undeniable quality taste appeal great pricing points that anyone could afford satisfying sweet cravings year after year.
Today amidst fierce competition REESE’S Peanut Butter Cups remain one of America’s most beloved candies; undefeated champion success story still ongoing triumphantly strong easily demonstrating how even one solitary individual can achieve phenomenal growth throughout his lifetime through sheer tenacity pursuing goals not matter what obstacles may try hinder progress powering forth ever-forward regardless until reaching heights otherwise thought impossible achievable giving much hope inspiration others around world likewise looking follow footsteps despite often insurmountable odds attainment any given challenge goal set mind theirs just within reach if they’re willing give every ounce themselves fully committed determination see true fruition manifested!