Takis, the popular snack food, has become a highly recognized brand worldwide. With its unique and bold flavors, Takis has become a staple snack for many individuals. But have you ever wondered when this crunchy snack first came into existence?

The Origins of Takis

The Origins of Takis

Takis was founded in Mexico by Antonio Gonzalez Herrero in the late 1990s. Antonio Gonzales created Barcel USA as the North American division under Grupo Barsa S.A de C.V , an international company specializing in snacks and confectionery.

Initially known as Taquis, these rolled corn tortilla chips were launched in Mexico in 1999 by Barcel, with only two flavors – Fuego (Fire) and Limón (Lime). These spicy Tajin twisted snacks gained immense popularity due to their unique shape and flavor combinations.

Since then, Takis has continued to expand its product range into present-day favorites such as Explosion Nitro (Habanero), Crunchy Fajitas (Fajita Flavor), Wild(Taco Flavor), Guacamole, Zombie(Carrot Habanero & Cucumber Lime Flavors) among others.

Takis's Growing Popularity

Takis’s Growing Popularity

Over twenty years later since it’s invention,Takis chips are found on store shelves across Central America,Mexico,and increasingly so now over Europe,North Africa,the Middle East and Asia. The low-price point combined with irresistible flavors worked magic especially among young adults leading to rapid galvanization of audience from that market segment.

Leading up to 2018 they even achieved more impressive sales numbers than Doritos chips – securing around %47 worth of Sales Revenue south of U.S border according Nielsen:

“Mexican consumers currently purchase more than one million bags or units per day,” Armando Jimenez Rocha vice-president at PepsiCo Foods Mexico once stated when asked about reason for success

Acquisition By PepsiCo Inc.

In August 2017 Perry C. (Vice President) announced acquisition of Mexico-based Barcel by PepsiCo Inc – thereby strengthening its position in snack food industry and expanding product range towards younger global audience.

The acquisition of Lorne Doone and Arevalito foods positioned them to compete effectively within the rapidly diversifying snack market segment.

Takis Success Secrets

1. Highly Addictive Flavors – Takis’ unique flavors have been one of their primary success secrets, with consumers returning back for more time after time due to the full experience they get from consuming this chip snack.

2. Effective Packaging – Takis packaging sells the product just as much as the flavor,with a red signature vibrant color that attracts all ages , while also highlighting nutrition information easily understandable on front display.Moreover bold fonts makes it easy for everyone to distinguish among similar snacks brands,such typesetting emphasizes an unwavering confidence, hence attracting notable interest from curious new buyers or brand loyalty enthusiasts alike

3.Marketing Strategy- Utilizing both cultural-relatable Memes through social media platforms such as Facebook,TikTok strategies has made them appealing group choices during events such as watching soccer games or aged appropriate-festivities like breaking open piñatas.
Another way is focusing heavily on influencer marketing,given newer audience tastes profiles especially teenage years age band category given Tiktok famous users are now where adverts can be executed using Branded Hashtags Challenge style campaigns held regularly

Conclusion

Takis has become a worldwide household name less than twenty years since it was first invented in 1999.Thanks to commitment toward quality products,risk taking towards creating unique & wildly popular spicy robust flavors,and adapting well-timed influential marketing strategy.It’s clear grasping early trends without hesitation and cutting edge execution is key to becoming successful in your own personal entrepreneurship experience.Lessons learnt here are worth noting down whether you own small-time business or large company innovations utilizing these methods will definitely yield successful results irrespective of chosen industry.
Takis has become a highly recognized brand worldwide, with its unique and bold flavors making it a staple snack for individuals of all ages. Founded by Antonio Gonzalez Herrero in Mexico in the late 1990s, Takis initially launched as Taquis with only two flavors – Fuego (Fire) and Limón (Lime). However, these rolled corn tortilla chips gained immense popularity due to their unique shape and flavor combinations.

Over twenty years later, Takis chips are found on store shelves across Central America, Mexico, Europe,North Africa,the Middle East and Asia. Their low price point combined with irresistible flavors make them a popular choice among young adults leading to rapid galvanization of audience from that market segment.

In August 2017,PepsiCo Inc acquired Mexico-based Barcel thereby strengthening its position in the snack food industry.Takis success secrets include addictive flavors effective packaging,and strategic marketing strategies like influencer marketing,cultural-relatable memes through social media platforms such as Facebook,TikTok amongst others which makes appealing group choices during events or festivities

Overall, Takis’ commitment towards quality products,risk taking towards creating unique & wildly popular spicy robust flavours is evident throughout their growth trajectory.Their story serves as an inspiration for up-and-coming entrepreneurs looking to build successful brands utilizing innovative methods regardless of chosen industry.