As more and more businesses move online, the competition in digital marketing has become increasingly fierce. In order to stand out from the crowd and attract customers to their website, advertisers have turned to automated extensions like seller ratings. These extensions are designed to provide potential customers with information about a business’s reputation, credibility, and trustworthiness.
Automated extensions such as seller ratings are typically shown on Google Ads if a business meets certain criteria. The following factors determine whether or not these important pieces of information are displayed:
1) Review threshold
One of the key factors is how many reviews a business has received over time. A review threshold sets the minimum number of reviews that must be received before Google shows them in ads with seller rating extension. According to Google’s guidelines for advertisers who wish to add Seller Ratings Extension into their Campaigns, businesses need at least 100 unique reviews within the past 12 months across all review sources and an overall rating of at least 3.5 stars for those reviews collected by specific accredited third parties- this includes companies like Feefo & Trustpilot.
2) Country availability
Not all countries are eligible for automated extensions like seller ratings. At present there around ninety different countries where Seller Ratings Extensions can be displayed . However US only campaigns require minimum of 150 unique verified customer surveys per country (where they sell products/services.)
3) Language requirements
Google requires that at least one of these language is available amongst each group – Where your ad set runs will depend on which countries you’re targeting – google.com.au is required for Australia; google.co.uk is required for United Kingdom English speakers etc After your campaign has been accepted by Google AdWords team it may take up three weeks before automated extension functionality becomes fully operable .
4) Review recency
In addition to having a sufficient number of reviews from various third-party sites, automatic sellers’ rating extension considers their recency when deciding whether or not they should be displayed. Google is selective in terms of the reviews it displays, preferring to show more recent ones and filtering out some that may seem old or unhelpful in making buying decisions.
5) Ad position
As with other extensions, seller’s ratings are usually more likely to appear on positions towards the top of a searcher’s page adverts rather than at the bottom . Automated extensions need to be relevant and useful as such taking note of others which an advertiser could have chosen instead, like additional links (sitelinks) or product , location , call , promotion (price drops), structured snippets .
6) Device targeting
When advertisers use sellers rating extension in their marketing campaigns they can specify certain aspects about who should see anything related including device targeted . If someone searches from desktop then they can see contact phone number highlighted prominently; on mobile devices calls-to-action will be prioritised.
7) Partner site testimonials
Advertisers may also display automated seller rating extensions on partner sites if businesses web domain appears here too – this third party integration offers potential customers confidence through trusted websites promoting services recognising goodwill between Google certifying companies relied upon by considerate shoppers . A way for converting traffic would be requesting people leave feedback using Feedback Request Module which lives within each Trustpilot account.
Conclusion
In conclusion when trying to attract attention via online advertising, automated extensions can provide valuable information for consumers interested whether products/brands/services trustworthy. Seller ratings are one example of such an extension used across variety business models globally regardless company being local service providers needing new leads every day requiring future-proofing driven global operation thus aiming wish scale quickly alongside strategic investments optimisation makes logical sense technology marches onwardness let alone competition becoming fiercer daily basis so don’t hesitate start creating feedback strategies now work!
As the world becomes more digital, businesses are increasingly finding themselves competing for attention in online spaces. In order to stand out from the crowd and attract potential customers to their website, advertisers have turned to automated extensions like seller ratings. These extensions provide valuable information about a business’s reputation, credibility, and trustworthiness.
Automated extensions such as seller ratings are typically shown on Google Ads if a business meets certain criteria. These criteria include review thresholds, country availability, language requirements, review recency, ad position, device targeting and partner site testimonials.
The first factor that contributes to whether these important pieces of information will be displayed is the review threshold. A minimum number of reviews must be received before Google shows them in ads with seller rating extension. Generally speaking according to Google’s guidelines for advertisers who wish to add Seller Ratings Extension into their Campaigns businesses need at least 100 unique reviews within the past 12 months across all review sources and an overall rating of at least 3.5 stars for those reviews collected by specific accredited third parties- this includes companies like Feefo & Trustpilot.
The second factor is country availability – not all countries are eligible for automated extensions like seller ratings; currently there around ninety different countries where sellers’ Rating Extensions can be displayed . However US only campaigns require a minimum of 150 unique verified customer surveys per country (where they sell products/services.)
Language requirements also determine whether or not automated extensions will appear in search results. At least one required language must be available among each group that runs set advertisements depending on which countries you’re targeting – google.com.au is required for Australia whereas google.co.uk is required for United Kingdom English speakers etc After your campaign has been accepted by Google AdWords team it may take up three weeks before automated extension functionality becomes fully operable .
Review recency is another key factor considered when deciding whether or not seller rating extensions should be displayed since having sufficient recent product feedback sharing via third-party sites is vital to build up a positive online profile; older/dated information considered unimportant and weighed accordingly. This ensures that the reviews displayed are relevant and useful to potential customers.
The ad position plays an important role in determining whether or not these automated extensions appear on search results as well. Generally, seller’s ratings are more likely to appear towards the top of the searcher’s page since they need be highlighted prominently where its presence does give additional confidence compared mid-bottom page adverts packed with dense descriptions .
When advertisers use sellers rating extension in their marketing campaigns, they can specify certain aspects about who sees anything related depending on device targeted – for example if someone searches from desktop then contact phone number may be optimized whereas mobile devices optimize calls-to-action & brief summary info available while more comprehensive data presented digital configuration preferred by laptop users alongside promotional ads.
Another factor is partner site testimonials which offer potential customers confidence through trusted websites promoting services recognising goodwill between Google certifying companies relied upon by considerate shoppers . Advertisers may also display automated seller rating extensions on partner sites if businesses web domain appears here too – this third party integration offers valuable conversions leading people back home whilst seeking ways increase interaction rate Leaving feedback using Feedback Request Module living within each Trustpilot account hugely beneficial process appealing large volume response targets delivering intent metric returning cost-effective conversions throughout sales funnel translates new high-quality leads into brand advocates reusable latter lead conversion easier prior satisfied experiences elongates lifetime value potentials importance reputation continuing paramount.
In conclusion, automated extensions such as seller ratings provide valuable information for consumers interested in determining whether or not products/brands/services are trustworthy. As competition becomes fiercer daily amidst continuing technological advances, creating effective feedback strategies now cannot be overstated. Future-proofing operations globally requires strategic investments ensuring seamless optimization enabling quick scalability wherever possible-the benefits far outweigh negative impacts allowing retention growth thus energizing your business steps ahead #GoForIt!