As the world has become more digital, technology advertisements have increasingly targeted teenagers, who are considered a significant consumer group. With access to smartphones and social media applications at their fingertips, adolescents are becoming tech-savvy and can navigate through an array of internet-based services with confidence. The teenage demographic’s purchasing power is rising; however, concerns have been raised about whether tech adverts target them ethically.

Technology advertisements geared towards adolescents is a direct link to a company’s future success or failure. As such, businesses invest time and resources into crafting ads for this segment of society that they know will capture their attention while driving sales – but it raises ethical concerns. Experts suggest that companies need to recognize the importance of ethical standards when targeting teenagers with their technological products.

The first concern in utilizing technology advertisements aimed at teenagers revolves around privacy issues. Having grown up with constantly evolving technology landscapes where data collection is ubiquitous, it has been proposed that the younger generation doesn’t hold privacy concepts as dear as adults do (Fang & Arnould 2018). Targeting them with gadget-related ad content could lead young people to give away critical personal information online without considering consequences such as identity theft- related malpractices.

Another concern with these types of advertising schemes involves exploitation via manipulation techniques. Without prior knowledge or experience dealing adequately these marketing strategies being used against them by sophisticated online marketers using technologies like Behavioral Tracking (Carlson et al., 2020). Such manipulation techniques may cause teens to make choices not in line with ethics because they would be ignorant of what actually goes on behind some advertised protections like those protecting confidential identification and safeguarding data from device intrusions.

Marketing adds also contribute significantly to socio-cultural issues like body image ideals amongst others delving into adolescent lifestyle preferences(Mackenzie et al., 2009). Many advertisers use curated celebrity endorsements aiming at creating an allure which teens cannot resist- affecting their self-worth and self-concept. This would lead to teens buying technology devices only because it is trendy and fashionable, regardless of functionality that might not suite them quite well. This pressure can trigger anxiety, depression leading to various mental health issues

One question many teenagers face today is, “what kind of online personalities do I want?” Social media apps like Instagram leave a board for anyone with access to find out about someone’s likes/dislikes and lifestyles (Meyers-Levy et al., 2016). And firms capitalize on this by using knowledgeable youths as brand ambassadors. However, the problem lies in these relationships being insufficiently regulated posing potentially exploitative conditions where advertisers put undue pressure on influencers promoting products beyond reason.Collaborating with tech marketers may have negative effects in the longer-term when users feel deceived or misled.

As highlighted above teen tech ads hold potential drawbacks but whether they are ethical depends on their approach.Having readied the governing bodies capable of ensuring companies follow stricter advertising codes requires also education directed at teaching teenagers critical thinking skills.The big players similar to Google , Facebook among others could adopt an ad tracking system aimed at helping regulate one’s own desire for specific content rather than bombarding browsers with targeted Internet algorithms(Tiddiranappa & Liang , 2020).

In conclusion, tech advertisers need regulations safeguarding teens against invasion of privacy and manipulation techniques used which contravenes certain ethical standards.Tech marketing remains highly influential- policymakers must emphasize viewing youth adverts through a prism of social responsibility so future generations don’t keep getting taken for granted while using digital platforms emerging daily. It should teach young people to be informed consumers who make choices in line with their best interests -marketers will ultimately see better results considering the importance given towards customer trustworthiness. Ethical success in advertising means respecting socially-conscious values- no company should trample all over those values solely for short term benefits such as sales growth. Therefore,it is imperative that technology advertisements aimed at teenagers should be ethical in that they do not compromise the well-being of young people or create a subculture of unhealthy tech purchases.
As the world has become more digital, technology advertisements have increasingly targeted teenagers, who are considered a significant consumer group. With access to smartphones and social media applications at their fingertips, adolescents are becoming tech-savvy and can navigate through an array of internet-based services with confidence. The teenage demographic’s purchasing power is rising; however, concerns have been raised about whether tech adverts target them ethically.

The first concern in utilizing technology advertisements aimed at teenagers revolves around privacy issues. Having grown up with constantly evolving technology landscapes where data collection is ubiquitous, it has been proposed that the younger generation doesn’t hold privacy concepts as dear as adults do (Fang & Arnould 2018). This could lead young people to give away critical personal information online without considering consequences such as identity theft-related malpractices.

Another concern with these types of advertising schemes involves exploitation via manipulation techniques. Without prior knowledge or experience dealing adequately these marketing strategies being used against them by sophisticated online marketers using technologies like Behavioral Tracking (Carlson et al., 2020). Such manipulation techniques may cause teens to make choices not in line with ethics because they would be ignorant of what actually goes on behind some advertised protections like those protecting confidential identification and safeguarding data from device intrusions.

Marketing adds also contribute significantly to socio-cultural issues like body image ideals amongst others delving into adolescent lifestyle preferences(Mackenzie et al., 2009). Many advertisers use curated celebrity endorsements aiming at creating an allure which teens cannot resist- affecting their self-worth and self-concept. This would lead to teens buying technology devices only because it is trendy and fashionable, regardless of functionality that might not suit them quite well. This pressure can trigger anxiety, depression leading to various mental health issues

One question many teenagers face today is the kind of online personalities they want for themselves. Social media apps like Instagram leave a board for anyone with access to find out about someone’s likes/dislikes and lifestyles (Meyers-Levy et al., 2016). Firms capitalize on this by using knowledgeable youths as brand ambassadors. However, the problem lies in these relationships being insufficiently regulated, posing potentially exploitative conditions where advertisers put undue pressure on influencers to promote products beyond reason. Collaborating with tech marketers may have negative effects in the longer-term when users feel deceived or misled.

As highlighted above, teen tech ads hold potential drawbacks but whether they are ethical depends on their approach. Having readied governing bodies capable of ensuring companies follow stricter advertising codes requires also education directed at teaching teenagers critical thinking skills.The big players similar to Google , Facebook among others could adopt an ad tracking system aimed at helping regulate one’s own desire for specific content rather than bombarding browsers with targeted Internet algorithms(Tiddiranappa & Liang , 2020).

In conclusion, tech advertisers need regulations safeguarding teens against invasion of privacy and manipulation techniques used which contravenes certain ethical standards.Tech marketing remains highly influential- policymakers must emphasize viewing youth adverts through a prism of social responsibility so future generations don’t keep getting taken for granted while using digital platforms emerging daily. It should teach young people to be informed consumers who make choices in line with their best interests -marketers will ultimately see better results considering the importance given towards customer trustworthiness. Ethical success in advertising means respecting socially-conscious values- no company should trample all over those values solely for short term benefits such as sales growth. Therefore,it is imperative that technology advertisements aimed at teenagers should be ethical in that they do not compromise the well-being of young people or create a subculture of unhealthy tech purchases.”